If you have not heard about the new search engine Bing, you probably are not missing anything. The announcement came out a few days ago. I like change. Change is good. However, if you change something you need to make it a wow factor or have a story to talk about.
There is one fundamental problem that I see with Bing.
There is no wow factor or story to tell.
Have you heard of the company Microsoft? Great company, right?
Well, Microsoft are the creators of Bing. I am not sure, but possibly Microsoft is behind, have they not heard of Google? Or as Seth Godin says, "Many people do not see Google as broken."
I may be wrong once the site is available, but Google gets my search engine results done very nicely.
Remove the Microsoft name and possibly Bing might have a better chance.
I guess only time will tell.
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