Are you a Linchpin?

I first want to say thanks to Seth Godin for allowing his tribe to grab a copy of this book by donating to the Acumen Fund. You know you are a Linchpin and a tribe leader when you ask for a small donation in exchange for his latest book and raise, at least in my estimates, over $100,ooo.

How do you describe a book you read in two days and underlined and marked it up as if I was taking an exam? Why would I be willing to reread particular parts of the book, including the chapter over resistance?

The one example that came to mind over and over was that of a Pez dispenser. Seth Godin writes a poignant book with every new chapter and subtitle. He cuts hard to the bone marrow, but leaves you remaining with a sense of awe and fascination with his style of writing. The Pez dispenser is similar to this book, you are fascinated by the one liners that seem to be filled on every page, so you continue to flip each page waiting for the next pez or one liner to wet your mouth for more so you can smash your lizard brain (gotta read the book to understand the lizard brain). However, this book deserves more than a Pez dispenser, because Pez dispensers are not unique, they have no sense of value, and more importantly they do not offer emotional investment or return. Pez dispenser are a veneer of art. You were made to authentic art . I know I am not an artist either. Art according to Seth changes people, therefore I am an artist. You are an artist, not a Pez dispenser.

Many will read this book, few will understand. We crawl to our caves either at home or work and rarely reach out to make the emotional connection with those closest to us. An emotional connection requires energy and effort beyond showing up, but we face resistance daily and allow the resistance and our lizard brain to take control.

Who is this book for? Everyone. You deserve more than what is given to you, but you must realize people are asking you to take a risk; to go beyond the sale, go beyond the meeting, go beyond the church walls, go beyond the 1 hour therapy session, this requires emotional labor. Take a risk and connect with someone and give them emotional labor.

The book is released Jan 26th.

Are you a Linchpin?

Read the Linchpin Manifesto