Have you noticed the slight changes that are being made to the Wal-Mart logo? Including how we spell the name? No longer will we see Wal-Mart, but they have been making slow changes to Walmart. Their new appearance includes a simple yellowish/orange asterisk as well. Will their new logo appeal to people who have not ever shopped at Walmart? Probably not.
What about the arts and craft store Micheal's? They recently changed the logo and the aesthetics of the store on the inside. Who does this affect?
In fact I have noticed several companies and corporations making changes to their logo. As a consumer I would rather you invest in me.
Real and lasting change does not happen because a company changes their logos. Lasting change happens when a company or person invest in a relationship.
How much money has been spent on the new logo changes? Millions?
You will have far greater returns if you invest in your relationships and not merely maintaining an outward appearance. We will have far greater returns if we get real and honest in our relationships.
Will you move beyond an outward appearance?
How much will you spend in your relationships?
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